Friday, 5 May 2017
Thursday, 4 May 2017
How our research influenced our horror trailer idea
How our research influenced our
idea
When we
look back on what we have found out from our research, we knew we had to
incoorporate some of it into our movie trailer idea. For example, we knew that
our narrative had to have a particular structure and we had to show that
through our trailer. We had to have an equilibrium and a disruption, then we
had to leave the rest out in order to create mystery and suspense like they do
in other horror movie trailers, which is something else we found out when doing
our research, especially when analysing the three different horror movie
trailers.
On top of narrative
structure, we also had to figure out what sort of characters we actually wanted
in our movie and trailer, did we want binary oppositioned characters like good
and evil? Old and young? We ended up going for good and evil, including
characters such as the villain and the hero in our trailer in order to
introduce our audience to these characters.
Especially after
looking at our audience feedback, we started to get an idea of what we really
wanted our film trailer to look like. Not only did we have to consider target
audience and what they were/ who they were, we had to look into what they were
looking for in a horror trailer and what would get them to enjoy it and go and
watch the full movie.
Wednesday, 3 May 2017
Thursday, 16 March 2017
Wednesday, 18 January 2017
Monday, 16 January 2017
Tuesday, 3 January 2017
Film Distribution and Marketing
The term ‘film
distribution’ means how movies are moved about and put onto the screens of the
cinema, for example, the Film Distributors Association Ltd is the body for the
companies that release UK movies into the cinemas and for large audience
viewings. This sort of company calls for people to do this job, ie Film
Distributors who are responsible for the marketing of any film that is released
and the financing behind it. This also means that these people set release
dates of movies into cinemas and different days onto DVD’s, downloads and
television.
Most of these film
distributors and the companies that hold them are likely to have a marketing
plan in order to sell and advertise their movie to their audiences. This is a
document which is quite extensive which contains blueprints for the annum,
creating an idea of the budget and ideas for the year. These usually contain
market research based on their target audience or who they want to see their
products. This will include information about their target audience, such as
what they drive, what they wear, what genre of movie they like and even what
kind of families they will raise. These can be done through questionnaires and
many other types of research such as searching online and physically
interviewing people face to face. This plan will then show the actions that
will have to take place in order to get to the goal that the company has set,
for example, a release date or even a set amount of money raised for the next year.
A similar
distribution plan will also have to be made for the following year, running
alongside the marketing plan, but instead for the releases of the actual movie.
This naturally helps run any changes in customer locations, customer
relationships and the process of the actual distribution, whether it be across
the country or across the world. This document is continually updated
throughout the process of the film making and the year in able to keep everyone
in the process up to date and ready the product to be released.
Because of all of
these processes, a lot of people, especially audiences get confused between the
meaning of the words, advertising, publicity and promotion, which all mean
different things. Advertising is the selling of an idea of a product, eg, a
movie poster, an actual advert or a mascot for a football game. Publicity is
how popular something gets and how far it spreads, for example, a movie could
get a lot of publicity in japan but rarely any in america. Promotion is like an
extra part, a something special to make you buy into the idea, for example, a
special promotion is getting something for 99p instead of £3.
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